Flagship Certification · 5 Days

Become a Certified Enterprise AI Leader.

STOA's flagship five-day certification. The complete programme that takes you from confident AI user, to credible AI leader, to hands-on agent builder. Use AI. Lead AI. Build with AI, in one continuous, intensive week. Certification, working artefacts, and a deployable agent included.

5 days 3 pillars 25 modules Codespaces lab included CEAL™ certificate
Daniel Sto
Why this certification exists
"Use AI. Lead AI. Build with AI. Most programmes teach one. CEAL teaches all three."
Daniel Sto · Director of Faculty, STOA Institute
Duration
5 days
Format
Live online or on site
Next open date
Private cohorts
Fee
$4,997 per delegate
includes capstone, materials & CEAL™ certification
For teams
Private cohort from 8 delegates
Schedule a TNA call
Programme overview

Three pillars. Five days. One enterprise AI leader.

The Certified Enterprise AI Leader is STOA's certification for the people accountable for AI in their organisation. It is built from the three core programmes, Generative AI and Prompt Engineering, AI Strategy and Governance, and Agentic AI and Intelligent Automation, taken in sequence as one path, and it assesses each of the three. Enterprise AI leadership calls for three capabilities in one person: using AI well in their own work, setting the strategy and the governance under which the organisation uses it, and specifying, building and judging the AI agents that will carry work. The certification builds and assesses all three.

Pillar 1, Use AI (days one and two), opens with the foundations of generative AI, how large language models work and where the leading models differ, then the C.L.E.A.R. prompt engineering framework, K-shot and chain-of-thought prompting, and the advanced strategies of multi-step, tree-of-thought, meta and multi-modal prompting. Day two covers evaluation of AI output and responsible use, use cases across the working day, agentic prompting and reusable agent skills, and adoption at team scale; it closes with the practitioner assessment. Pillar 2, Lead AI (days three and four), moves to the executive agenda: what leaders need to know about AI, the AI vision and value mapping, the opportunity matrix, ethics, regulation and risk, the business case and ROI, then managing AI projects and vendors, the governance operating model, people and change, and future trends; it closes with each participant presenting their enterprise AI strategy proposal and 12-month roadmap for the strategy assessment. Pillar 3, Build AI (day five), takes participants from agentic patterns and an agent build on a visual canvas, through observability, evaluation and guardrails and the AI Review Board, to the capstone: an agent built in Codespaces on a use case from their own function and defended before a peer-review and governance panel. The eight function labs and the observability track of the five-day Agentic AI and Intelligent Automation programme extend this pillar for participants who want the full build path.

The CEAL certification is assessed in three components, one per pillar. Every lab runs in a pre-configured cloud environment opened from a browser, with no software to install, and participants choose a visual build track or a coding-agent track. Participants graduate with the CEAL certification, a personal prompt library and reusable agent skills, an enterprise AI strategy proposal and 12-month roadmap, an AI governance policy draft, a board-ready ROI case, a working agent built and defended in the capstone, and a ninety-day plan. The programme closes on where agentic AI is heading: context engineering, loop and graph engineering, agentic retrieval-augmented generation, the Model Context Protocol and computer-use agents.

Who should attend

This programme is designed for the people accountable for AI in their enterprise, across all industries:

  • Chief Executives, Managing Directors and General Managers
  • Chief Operating Officers, Chief Transformation Officers and Transformation Directors
  • Chief Information Officers, Chief Technology Officers and Chief Digital Officers
  • Chief AI Officers, Heads of AI and Heads of Data and Analytics
  • Heads of Strategy, Innovation and Digital Transformation
  • Heads of HR, Finance, Operations, Sales, Marketing, Customer Service and Technology
  • Programme Directors and AI initiative owners
  • Heads of Risk, Compliance and Internal Audit
  • Principal Consultants, Senior Advisors and Strategy and Transformation Consultants

Learning outcomes

  • Explain how large language models work and where they fail
  • Apply the C.L.E.A.R. framework and K-shot prompting to their own work
  • Solve complex tasks with multi-step, tree-of-thought and meta prompting
  • Evaluate AI output for hallucination, bias and quality before use
  • Apply agentic prompting and build reusable agent skills
  • Build a personal prompt library and scale it across a team
  • Build an enterprise AI vision and opportunity matrix aligned to business strategy
  • Design AI governance, policy and ethical guardrails
  • Build a board-ready ROI case for a prioritised AI initiative
  • Manage the AI project lifecycle and evaluate vendors
  • Create a defensible 12-month AI roadmap and present it to a board
  • Explain how AI agents work and where they differ from assistants and workflow automation
  • Specify and prioritise agentic AI use cases
  • Instrument an agent and evaluate its traces, metrics, costs and failure modes
  • Take a go or no-go decision on an agent proposed for production
  • Build, test, deploy and defend a working AI agent
  • Earn the STOA CEAL™ certification
Use AI

Days 1 – 2 · Practitioner

Generative AI foundations, the C.L.E.A.R. prompt engineering framework, evaluation, ethics, scaling adoption.

Lead AI

Days 3 – 4 · Strategy

AI vision, opportunity matrix, governance, ethical frameworks, project lifecycle, ROI, 12-month roadmap.

Build AI

Day 5 · Builder

Agentic AI, tool use, multi-agent orchestration, RAG, evaluation, capstone agent built in Codespaces.

CEAL™

Certification

Examined certification with practitioner, strategy and builder components. Listed on the STOA register of CEALs.

Programme outline

Twenty-five modules. Five days. Three pillars.

A continuous arc from practitioner fluency, through executive strategy, into hands-on agent building. Each pillar follows the TEA™ framework, theory, examples, and majority hands-on application.

Day 1: Use AI, Generative AI Foundations and the C.L.E.A.R. Framework

01
Day 1 · Module

Introduction to Generative AI

  • Welcome, introductions and participant objectives
  • What is generative AI?
  • The history of AI and scaling laws
  • The competitive landscape (OpenAI, Anthropic, Google, Microsoft, Meta, Mistral)
  • How large language models work:
    • Next-token prediction
    • Training data, pre-training and fine-tuning
    • Chat models and reasoning models
  • Key terminology for professionals (LLM, prompt, token, context window, hallucination, agent)
Live demonstration the calculator test
02
Day 1 · Module

Foundations of Generative AI

  • Transformer architecture fundamentals
  • Tokens, context windows and model memory
  • Temperature and model settings
  • Capabilities and limitations:
    • Hallucination and non-determinism
    • Knowledge cutoffs and live data
    • Confidential data and permitted inputs
  • Comparing the leading models (ChatGPT, Claude, Gemini, Microsoft Copilot)
  • Model selection criteria (capability, cost, latency, data control)
Individual and pair work one work task run across the leading models
03
Day 1 · Module

The C.L.E.A.R. Prompt Engineering Framework

  • The anatomy of a strong prompt
  • Command: task, persona and output format
  • Layer: context, constraints and scope
  • Examples: showing what good output looks like
  • Assess: evaluating output before use
  • Refine: iterating with follow-up prompts
  • C.L.E.A.R. across platforms and roles
Hands-on exercise applying C.L.E.A.R. to participants' own work scenarios
04
Day 1 · Module

Core Prompting Techniques

  • K-shot prompting (zero-shot, one-shot, few-shot, multi-shot)
  • Chain-of-thought and zero-shot chain-of-thought prompting
  • Role, context and constraint prompting
  • Structured outputs (tables, summaries, memos, JSON)
  • Common prompting errors and their corrections
  • The prompt loop (draft, test, refine, save)
  • Saved prompts and the personal prompt library
Hands-on exercise building the first prompts of the personal prompt library
05
Day 1 · Module

Advanced Prompt Strategies

  • Multi-step prompting and prompt chaining
  • Tree-of-thought prompting
  • Meta prompting
  • Multi-modal prompting with text, images, files and long documents
  • Choosing the strategy for the task
Individual and pair work prompt chaining and tree-of-thought on a complex work task

Day 2: Use AI, Evaluation, Applied Use, Agentic Prompting and Scaling

06
Day 2 · Module

Evaluating AI Outputs and Responsible Use

  • Identifying hallucinations and fabricated content
  • Critical evaluation methods and quality benchmarks
  • Interpretability and model limitations
  • Verification of AI output before use
  • Bias detection and mitigation
  • Privacy and confidential data handling
  • Governance frameworks and responsible-use guidelines
  • AI-assisted decisions and human accountability
Hands-on exercise evaluating and improving real AI outputs for hallucinations, bias and confidential data
07
Day 2 · Module

Use Cases and Applications

  • AI for writing (emails, reports, summaries, proposals)
  • Data analysis, tables and structured outputs
  • Meeting notes, minutes and documentation
  • Research and summarisation of long documents
  • IT support and troubleshooting
  • Vibe coding and vibe flowcharting
  • Role-specific use cases across HR, finance, sales, marketing, customer support and operations
Gamified task use-case tournament across the functions in the room
08
Day 2 · Module

Agentic Prompting and Reusable Agent Skills

  • From single prompts to agentic workflows
  • What is an AI agent?
  • Planning and task decomposition
  • Tool use and function calling
  • Guardrails, permissions and human review points
  • Custom assistants (custom GPTs, Claude Projects, Copilot agents)
  • Saved, reusable and tool-agnostic agent skills
Hands-on exercise creating a reusable agent skill for a multi-step work scenario
09
Day 2 · Module

Scaling Generative AI

  • Team adoption strategies
  • Organisational prompt libraries and shared agent skills
  • Integration planning with existing tools and workflows
  • Measuring ROI on AI adoption
  • Change management for AI
  • The personal AI toolkit
  • Maintaining and updating the prompt library
  • Staying current as models and tools evolve
  • The Use AI practitioner assessment (first component of the CEAL certification)
Reflection and feedback adoption barriers and quick wins in participants' own teams

Day 3: Lead AI, Foundations and Strategy

10
Day 3 · Module

Introduction to AI for Leaders

  • What leaders need to know about AI today
  • The AI landscape, key technologies and players:
    • Machine learning and predictive models
    • Generative AI and large language models
    • AI agents and agentic systems
    • The model providers and open-weight models
  • How AI differs from previous technology waves
  • AI maturity levels across industries
  • AI as a leadership challenge
Controlled group discussion where participants' own organisations sit on the AI maturity levels
11
Day 3 · Module

Strategic Implementation of AI

  • The AI vision aligned to business strategy
  • Value mapping across the business (revenue, cost, risk, customer experience, speed)
  • Identifying high-impact AI opportunities
  • Resource allocation and capability planning
  • AI operating models (centre of excellence, federated, hybrid)
  • Build, buy or partner decision frameworks
  • From vision to roadmap
Individual and pair work the Value Mapping Canvas on participants' own organisations
12
Day 3 · Module

The AI Opportunity Matrix

  • Opportunity types (productivity, process automation, decision support, customer experience, new products and services)
  • The function-level opportunity scan (finance, human resources, sales, marketing, customer service, operations)
  • Deterministic and probabilistic work
  • Feasibility and strategic impact scoring
  • The 2x2 opportunity matrix
  • Quick wins, strategic bets and non-candidates
  • Applying the frameworks to participants' own industry context
Hands-on exercise the Opportunity Scorecard and 2x2 matrix on participants' own initiatives
13
Day 3 · Module

Ethical Considerations in AI

  • Ethical frameworks for AI decision-making
  • Responsible AI principles (OECD AI Principles, SDAIA AI Ethics Principles)
  • Bias, fairness and transparency at scale
  • Explainability and accountability for AI decisions
  • Reputational risk and stakeholder trust
  • Building an ethical AI culture from the top
Controlled group discussion the ethical questions a board asks before approving an AI investment
14
Day 3 · Module

Regulation, Risk and Security

  • The regulatory landscape:
    • The EU AI Act and its risk tiers (unacceptable, high, limited, minimal)
    • ISO/IEC 42001 on AI management systems
    • The NIST AI Risk Management Framework
    • Global trends and national AI strategies
  • AI risk categories (model, data, security, legal, operational, reputational)
  • Data privacy, confidentiality and residency
  • Shadow AI and acceptable use
  • Prompt injection, data leakage and vendor risk
  • The AI Risk Register
Hands-on exercise an AI Risk Register with EU AI Act tiers for participants' own initiatives
15
Day 3 · Module

AI in Business Strategy and ROI

  • Aligning AI initiatives with corporate objectives
  • Competitive intelligence through AI
  • AI-driven business model innovation
  • The true cost of AI (licences, tokens, integration, data, people, change)
  • Measuring strategic impact and ROI of AI
  • Business cases and prioritisation under uncertainty
  • Presenting AI to the board and stakeholders
Hands-on exercise the True Cost of AI and ROI Calculator on one prioritised initiative

Day 4: Lead AI, Execution, Governance and the 12-Month Roadmap

16
Day 4 · Module

Managing AI Projects

  • The AI project lifecycle (concept, pilot, evaluation, deployment, operation)
  • Building and leading cross-functional AI teams
  • The use case specification (goal, data, users, controls, success criteria)
  • Vendor selection and technology evaluation
  • Enterprise platforms and custom builds (Microsoft 365 Copilot, ChatGPT Enterprise, Claude, Gemini)
  • Risk management in AI initiatives
  • Governance, milestones and success metrics
  • From pilot to operations (ownership, support model, change control)
Individual and pair work the Vendor Evaluation Scorecard on a shortlisted platform
17
Day 4 · Module

The AI Governance Operating Model

  • Decision rights, committees and ownership
  • The AI governance toolkit:
    • Acceptable-use policy
    • Human oversight and approval points
    • Tool and vendor due diligence
    • Logging, audit trails and the AI register
  • Model inventory, validation and change control
  • Observability for AI systems (LangSmith)
  • Reading a trace without reading code
  • Allow, block and escalate controls
  • Monitoring, incident management and kill switches
Lab the governance trace lab, reading allow, block and escalate decisions against a synthetic employee policy
18
Day 4 · Module

People, Change and the AI-Ready Organisation

  • Workforce transformation and talent strategy
  • Role redesign and task reallocation
  • Human and AI teams
  • Capability building across functions (AI fluency, prompt engineering, agent skills)
  • Trust, transparency and resistance
  • Communicating AI change to employees, customers and regulators
  • Preparing the organisation for continuous change
Hands-on exercise the Role Redesign Matrix and Communications Plan for one affected function
19
Day 4 · Module

Future Trends in AI

  • Agentic AI, multimodal models and what comes next
  • How AI will reshape industries over three to five years
  • Real-world AI successes and failures across sectors
  • Lessons from early adopters and industry leaders
  • Signals to watch
  • Scenario planning for the AI horizon
Controlled group discussion which trends belong on participants' 12-month roadmaps
20
Day 4 · Module

The AI Strategy Proposal and 12-Month Roadmap

  • The strategy challenge from participants' own organisations
  • The AI strategy proposal
  • The 12-month AI roadmap (quarterly initiatives, resource requirements, measurable outcomes)
  • Sequencing pilots, scale-ups and platform investments
  • The boardroom briefing
  • Executive presentation of the strategy proposal
  • The Lead AI strategy assessment (second component of the CEAL certification)
Reflection and feedback peer review and expert feedback on each participant's enterprise AI strategy proposal and 12-month roadmap

Day 5: Build AI, Agentic AI and the Capstone

21
Day 5 · Module

Agentic AI Patterns and the Visual Canvas

  • Agents, assistants and workflow automation
  • The agent loop (goal, observe, reason, act, evaluate, repeat)
  • Inside an agent:
    • Reasoning models
    • Tools and function calling
    • Memory (in-context, session, long-term)
    • Retrieval-augmented generation (RAG) and grounding
  • Single-agent and multi-agent architectures (planner and executor, critic and reviewer, specialist hand-offs)
  • The build spectrum (no-code, low-code, full-code)
  • The platform landscape (n8n, LangFlow, LangChain, LangGraph, LangSmith, Claude Code)
  • The lab environment (GitHub Codespaces, browser-based, pre-configured)
  • LangFlow components (models, prompts, agents, tools, file loaders, vector stores)
  • The anatomy of an agent instruction (role, goal, context, tools, constraints, output)
  • Document-grounded agents (document loading, chunking, embeddings, grounded answers, source citation, abstention)
  • Triage and routing agents (classification, priority scoring, routing rules, escalation paths)
  • Guardrails in the flow (input and output guards, human approval steps)
Lab launching the Codespaces lab environment and building a document question-answering agent with abstention on the visual canvas
22
Day 5 · Module

Observability, Evaluation and Guardrails

  • Observability for AI agents (traces, tool calls, tokens, latency, cost)
  • The metrics baseline (latency, token use, cost per run, success rate)
  • Agent failure modes (wrong tool, wrong data, fabricated result, silent failure, loops, refusal)
  • Failure-mode probes and test sets
  • Optimisation levers (instruction, retrieval settings, model choice, tool set)
  • The allow, block and escalate pattern
  • The Agent Health Check (groundedness, source citation, escalation behaviour, prompt-injection resistance, cost, drift)
Hands-on exercise recording the metrics baseline of the visual-canvas agent and testing its allow, block and escalate routes
23
Day 5 · Module

The AI Review Board and Emerging Methods

  • The AI Review Board:
    • The reviewer's brief
    • Grounding, policy compliance and supporting evidence
    • Cost and reliability review
    • The go or no-go memo (conditions, limits, review points)
  • Pilot scope and success criteria
  • Deployment, monitoring and the support model
  • The agent register, change control and model updates
  • Accountability for agent actions
  • Emerging methods:
    • Context engineering
    • Loop engineering and graph engineering
    • Agentic retrieval-augmented generation (RAG)
    • Model Context Protocol (MCP)
    • Computer use and browser agents
Case study analysis the AI Review Board, judging a deployed agent's pilot output and issuing a go or no-go memo
24
Day 5 · Module

Capstone: Build and Defend Your Agent

  • The lab pattern (brief, isolated environment, planted ambiguity, verified end state)
  • The function cases (finance, HR, sales, marketing, operations, customer support, project management, business analysis)
  • The two build tracks (visual canvas, coding agent)
  • Coding agents and vibe coding (Claude Code)
  • Selecting the capstone use case from the participant's own function
  • The agent design brief (goal, tools, memory, guardrails, success criteria)
  • Ambiguity, edge cases and escalation behaviour
  • Acceptance criteria and end-state verification
  • Build, test and evaluation in Codespaces
  • Evidence for the panel (traces, metrics, verification results)
  • The capstone defence before a peer-review and governance panel
  • The Build AI capstone assessment (third component of the CEAL certification)
Lab building, testing and defending the capstone agent in Codespaces before the peer-review and governance panel
25
Day 5 · Module

Capstone: Personal Action Plans

  • The strategy proposal, governance policy and agent as one enterprise AI portfolio
  • The ninety-day plan (next steps, priority use case, timeline, owners)
  • Committing to the first initiatives
  • Support and follow-up options
Personal action planning each participant's ninety-day plan, presented with the capstone agent and its evidence pack
Day 5 · Course closing

Course closing

  • Course debrief and key takeaways
  • Final Q&A
  • Official closing ceremony and award of certificates
  • Group photo
Five-day arc

Use AI. Lead AI. Build with AI.

Each day builds on the last. From practitioner fluency, through executive strategy, into a working agent. Everyone, regardless of technical background, can follow the full arc.

Days 1 – 2
Use AI
Practitioner fluency

Generative AI foundations, the C.L.E.A.R. framework, advanced prompt engineering, evaluation, ethics and team-scale adoption.

Days 3 – 4
Lead AI
Strategy & governance

Build an AI vision, opportunity matrix, governance and ethics framework, ROI cases and a 12-month enterprise AI roadmap.

Day 5
Build AI
Agentic capstone

Agentic patterns, RAG and tool use, multi-agent orchestration, and a working agent built and defended in Codespaces.

What you graduate with

Three programmes. One credential. One week.

The CEAL is a complete merger of STOA's three flagship AI programmes, condensed into a single, intensive five-day arc. You graduate with the full set of artefacts, not the diluted highlights of three separate courses.

  • Personal prompt library across the C.L.E.A.R. framework
  • An enterprise AI strategy proposal and 12-month roadmap
  • An AI governance policy draft, ready for legal review
  • A board-ready ROI case for one prioritised initiative
  • A working agent built and defended in your capstone
  • The CEAL™ certification, listed on the STOA register
Download brochure
Built for leaders

Designed for the people accountable for AI in their enterprise.

A practitioner-led programme that compresses three certifications into one credential. Calibrated for senior professionals who need fluency, authority, and capability, not three separate weeks.

For senior leadership

C-suite, CXOs, transformation directors and Heads of Strategy who own the AI agenda and need to use, govern, and direct AI initiatives credibly.

For function leaders

Heads of HR, Finance, Operations, Marketing and Technology shaping AI within their domain and needing the full practitioner-strategist-builder stack.

For AI programme owners

Chief AI Officers, programme directors, principal consultants and senior advisors responsible for designing and defending an enterprise AI portfolio.

Our training methodology

Three frameworks behind every programme.

Whatever programme you choose, it follows three proven instructional frameworks, from design to delivery to evaluation.

Delivery

TEA™ Delivery Framework

  • T Theory, core concepts & frameworks
  • E Examples, live demos & case studies
  • A Application, hands-on exercises & practice

Our signature approach structures every module into three phases for maximum retention and practical application.

Design

ADDIE Instructional Design

  • A Analyse, assess learner needs
  • D Design, structure the learning path
  • D Develop, build materials & activities
  • I Implement, deliver the programme
  • E Evaluate, measure outcomes & refine

The industry-standard model for course design and learning alignment.

Evaluation

Kirkpatrick Model

  • L1 Reaction, participant satisfaction
  • L2 Learning, knowledge & skills gained
  • L3 Behaviour, on-the-job application
  • L4 Results, business impact & ROI

The globally recognised four-level framework for measuring training effectiveness, from initial reaction to long-lasting post-training effects.

Upcoming sessions

Choose your date.

Open-enrolment dates below. Need a private CEAL cohort for your leadership team? Schedule a TNA call, custom proposal within 48 hours.

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What every participant gets

You keep everything.

No vendor lock-in. No paywalled materials. Every delegate leaves with the working files, the templates, the lab access, and the post-programme support to actually use them.

CEAL™ certification

The Certified Enterprise AI Leader credential, listed on the public STOA register of CEALs.

Working agent

A capstone agent built and defended in Codespaces, yours to take back and adapt for your organisation.

Strategy & governance pack

Enterprise AI strategy proposal, 12-month roadmap, opportunity matrix, and governance policy draft.

Personal prompt library

Curated C.L.E.A.R.-framework prompt templates and a personal library you build during the practitioner pillar.

STOA certificate

Certificate of Completion plus a guided pathway to the Google AI certificate as an additional credential.

30-day support

Post-programme Q&A, peer cohort access, and implementation guidance for your AI initiative.

Delivery options

Choose how your leadership team learns.

In-Person

Executive on-site

Delivered at your offices, boardroom, or off-site venue. Maximum engagement for cohorts of 8 – 16 leaders. Capstone agent built around your organisation.

Live Online

Virtual cohort

Real-time delivery via Zoom, Teams or Meet. Confidential breakout rooms for strategy work, same Codespaces capstone, same depth as in-person.

Private cohort

Closed enterprise programme

A private CEAL delivered exclusively to your leadership team. Tailored case studies, NDA-protected strategy work, and a custom capstone challenge.

Training catalogue

104 courses in nine families, overview level, methodology up front.

Download the catalogue
Ready to lead

Use AI. Lead AI. Build with AI. In one week.

Join the next CEAL cohort or commission a private programme for your leadership team. Custom proposal within 48 hours. Delivery in as little as four weeks.