A two-day, hands-on programme for marketing directors, managers, campaign, CRM, content and analytics teams. Segment audiences, produce creative and campaign content, design automations and report performance with applied AI. Every delegate leaves with a team prompt library, a working segmentation and campaign automation built in a pre-configured cloud lab, and a ninety-day plan.
"Segmentation is a rule set. A campaign is a sequence. Both are automations waiting to be built."
This two-day programme is built for marketing teams that want to use generative AI across the whole marketing workflow: audience segmentation and customer insight, creative and campaign content, marketing automation, and performance reporting. It uses the AI tools the team already works with (ChatGPT, Claude, Gemini, Microsoft Copilot) alongside specialist tools for image, video and market intelligence, and it treats prompting technique, tool selection and output verification as the working skills of a marketing team.
Day one opens with foundations and prompting technique, so that the whole team works from the same base, then moves into audience segmentation and customer insight, design and creative content, social media and video content, and marketing data management. Day two turns to the commercial side: campaign planning and personalisation, lead generation and sales enablement, marketing automation built in the lab, performance analytics and market intelligence, and a briefing on Generative Engine Optimization (GEO). Every module follows the same rhythm: short theory, a live demonstration, then hands-on application on participants' own marketing scenarios, so each technique is practised the day it is introduced.
The lab runs in a pre-configured cloud environment opened from a browser, with no software to install, and each participant builds a customer segmentation and campaign copy automation that is verified against fixed acceptance criteria. Participants leave with a team prompt library, draft assets and templates produced during the exercises, a tool-selection map matched to their tasks, the working automation, and a ninety-day plan for embedding AI in their marketing workflow. The programme closes with a look at where the field is heading: agentic AI, where AI systems carry entire marketing workflows end to end, together with context engineering, retrieval-augmented generation and the Model Context Protocol.
This programme is designed for marketing teams across all industries:
By the end of this programme, participants will be able to:
Each module follows the TEA framework, twenty percent theory, twenty percent examples, sixty percent hands-on application on participants' own marketing tasks.
Whatever programme you choose, it follows three proven instructional frameworks, from design to delivery to evaluation.
Our signature approach structures every module into three phases for maximum retention and practical application.
The industry-standard model for course design and learning alignment.
The globally recognised four-level framework for measuring training effectiveness, from initial reaction to long-lasting post-training effects.
This programme runs as a private cohort for marketing teams, live online or on site. Public dates, when scheduled, appear below.
No vendor lock-in, no paywalled materials. Every delegate leaves with the working files, the templates, and the post-programme support to actually use them.
8 – 12 tested prompts built during the session on your actual work scenarios.
Dashboards, workflow templates, and evaluation frameworks ready to use.
Full soft copy of all session materials, handouts, and reference guides.
Certificate of Completion plus a guided pathway to the Google AI certificate.
Post-programme Q&A availability and implementation guidance.
Access to updated prompt libraries and resources as AI tools evolve.
Delivered at your offices or venue. Maximum engagement for teams of 8 – 25 participants. All exercises use your team's actual work scenarios.
Real-time delivery via Zoom, Meet, or Teams. Interactive breakout rooms, same content depth as in-person. Ideal for distributed teams.
Combine in-person and virtual sessions. Flexible scheduling across time zones. Pre-work materials and follow-up resources included.
104 courses in nine families, overview level, methodology up front.
Download the brochure for the full outline, or book a thirty-minute training-needs analysis call to scope a private cohort for your team.