Executive Programme · Module II of CEAL

Lead your organisation's AI strategy.

An executive programme for leaders shaping enterprise AI policy, opportunity, and governance. Participants leave with an AI opportunity matrix, a 12-month roadmap, and the frameworks to defend both in the boardroom.

12 modules 50%+ hands-on 1 – 2 days Executive level STOA certified
Andrej Karpathy
Why this programme exists
"A failure to claim the 10X boost from AI feels decidedly like a skill issue."
Andrej Karpathy · OpenAI co-founder, former Director of AI at Tesla
Duration
2 days
Format
Live online or on site
Next open date
Private cohorts
Fee
$1,899 per delegate
includes all materials + certificate
For teams
Private cohort from 8 delegates
Schedule a TNA call
Programme overview

What this programme covers.

This two-day executive programme is built for the senior leaders who set AI policy, approve AI investment and answer for the results. It gives them the knowledge and frameworks to drive AI strategy within their organisations and covers the full landscape: understanding the technology, identifying opportunities, managing AI projects, navigating ethics and governance, and building an organisation ready for continuous change. The frameworks are applied to the participant's own initiatives in the hands-on exercises, and the governance lab and the AI Review Board run on synthetic cases.

Day one establishes the foundations and the strategy: what leaders need to know about AI today, the AI landscape and its maturity levels, the AI vision aligned to business strategy, the opportunity matrix, the decision to build, buy or partner, the ethical ground a board has to cover, the EU AI Act and the wider regulatory picture, and the business case with the true cost of AI and its return. Day two moves to execution and application: the AI project lifecycle and vendor evaluation, the governance operating model with its policy templates and decision rights, the people and change agenda, future trends, the AI Review Board, where participants examine a deployed AI system's pilot output and issue a go or no-go memo, and the capstone, where each participant develops an AI strategy proposal for their own organisation and presents it to peers for feedback.

Every module follows the TEA delivery framework, and fifty percent of the time is spent on live case analysis, executive roundtable discussion and hands-on scenario work. Participants leave with their own AI opportunity matrix, a 12-month AI roadmap, a governance framework aligned to the EU AI Act and global standards, and a boardroom briefing to defend all three. The programme closes on where the field is heading: agentic AI, where systems are given goals and complete work under human supervision, and what that means for the next decisions a leadership team takes.

Who should attend

This programme is designed for senior leaders, board members and functional heads across all industries:

  • C-suite executives and senior leadership
  • Board members and non-executive directors
  • Heads of strategy, innovation, and digital
  • CTOs, CIOs, and CDOs
  • Chief risk and compliance officers
  • Heads of AI, data and analytics
  • Programme directors and AI initiative owners
  • Strategy and transformation consultants

Learning outcomes

By the end of this programme, participants will be able to:

  • Explain the AI landscape, its maturity levels and its limits
  • Build an AI vision aligned to business strategy
  • Identify high-impact AI opportunities
  • Decide build, buy or partner for an AI initiative
  • Design governance and ethics frameworks
  • Navigate the EU AI Act and global regulation
  • Build the business case and measure the return on an AI initiative
  • Manage the AI project lifecycle and evaluate vendors
  • Lead workforce transformation for an AI-ready organisation
  • Anticipate agentic AI, multimodal models and the next three to five years
  • Take a go or no-go decision on an AI system proposed for production
  • Create a defensible 12-month AI roadmap
  • Lead boardroom conversations on AI
Programme methodology

Foundations. Execution. Application.

Three phases, eight modules. The methodology moves you from grounded thinking to delivery to applied strategy, ending in a capstone where you present your own AI strategy proposal.

Phase 1 · Modules 1 – 3
Foundations
Strategy & ethics groundwork

Understand what AI actually is, where it fits in your strategy, and what ethical and regulatory ground you need to cover before any investment decision.

Phase 2 · Modules 4 – 6
Execution
Projects & foresight

Move from strategy to delivery. Align initiatives with business goals, lead AI projects end-to-end, and build foresight into the 3 – 5 year horizon.

Phase 3 · Modules 7 – 8
Application
Case studies & capstone

Apply everything to real-world cases, then to your own organisation. Present your AI strategy proposal to peers and receive expert feedback.

Programme outline

Twelve modules. Fifty percent hands-on.

Each module follows the TEA™ framework with twenty percent theory, thirty percent examples and case analysis, and fifty percent executive-level application work.

Day 1: Foundations and Strategy

01
Day 1 · Module

Introduction to AI for Leaders

  • What leaders need to know about AI today
  • The AI landscape, key technologies and players:
    • Machine learning and predictive models
    • Generative AI and large language models (ChatGPT, Claude, Gemini, Microsoft Copilot)
    • AI agents and agentic systems
    • The model providers and open-weight models
  • Hallucination and non-determinism
  • Verification of AI output
  • How AI differs from previous technology waves
  • AI maturity levels across industries
  • AI as a leadership challenge
Live demonstration the calculator test
02
Day 1 · Module

Strategic Implementation of AI

  • The AI vision aligned to business strategy
  • Value mapping across the business (revenue, cost, risk, customer experience, speed)
  • Identifying high-impact AI opportunities
  • Resource allocation and capability planning
  • AI operating models (centre of excellence, federated, hybrid)
  • Build, buy or partner decision frameworks
  • The AI roadmap for the organisation
Individual and pair work the Value Mapping Canvas on participants' own organisations
03
Day 1 · Module

The AI Opportunity Matrix

  • Opportunity types (productivity, process automation, decision support, customer experience, new products and services)
  • The function-level opportunity scan (finance, human resources, sales, marketing, customer service, operations)
  • Deterministic and probabilistic work
  • Feasibility and strategic impact scoring
  • The 2x2 opportunity matrix
  • Quick wins, strategic bets and non-candidates
  • Applying the frameworks to participants' own industry context
Hands-on exercise the Opportunity Scorecard and 2x2 matrix on participants' own initiatives
04
Day 1 · Module

Ethical Considerations in AI

  • Ethical frameworks for AI decision-making
  • Responsible AI principles (OECD AI Principles, SDAIA AI Ethics Principles)
  • Bias, fairness and transparency at scale
  • Explainability and accountability for AI decisions
  • Reputational risk and stakeholder trust
  • Building an ethical AI culture from the top
Controlled group discussion the ethical questions a board asks before approving an AI investment
05
Day 1 · Module

Regulation, Risk and Security

  • The regulatory landscape:
    • The EU AI Act and its risk tiers (unacceptable, high, limited, minimal)
    • ISO/IEC 42001 on AI management systems
    • The NIST AI Risk Management Framework
    • Global trends and national AI strategies
  • AI risk categories (model, data, security, legal, operational, reputational)
  • Data privacy, confidentiality and residency
  • Shadow AI and acceptable use
  • Prompt injection, data leakage and vendor risk
  • The AI Risk Register
Hands-on exercise an AI Risk Register with EU AI Act tiers for participants' own initiatives
06
Day 1 · Module

AI in Business Strategy and ROI

  • Aligning AI initiatives with corporate objectives
  • Competitive intelligence through AI
  • AI-driven business model innovation
  • The true cost of AI (licences, tokens, integration, data, people, change)
  • Measuring strategic impact and ROI of AI
  • Business cases and prioritisation under uncertainty
  • Presenting AI to the board and stakeholders
Hands-on exercise the True Cost of AI and ROI Calculator on one prioritised initiative

Day 2: Execution, Governance and Application

07
Day 2 · Module

Managing AI Projects

  • The AI project lifecycle (concept, pilot, evaluation, deployment, operation)
  • Building and leading cross-functional AI teams
  • The use case specification (goal, data, users, controls, success criteria)
  • Vendor selection and technology evaluation
  • Enterprise platforms and custom builds (Microsoft 365 Copilot, ChatGPT Enterprise, Claude, Gemini)
  • Risk management in AI initiatives
  • Governance, milestones and success metrics
  • From pilot to operations (ownership, support model, change control)
Individual and pair work the Vendor Evaluation Scorecard on a shortlisted platform
08
Day 2 · Module

The AI Governance Operating Model

  • Decision rights, committees and ownership
  • The AI governance toolkit:
    • Acceptable-use policy
    • Human oversight and approval points
    • Tool and vendor due diligence
    • Logging, audit trails and the AI register
  • Model inventory, validation and change control
  • Observability for AI systems (LangSmith)
  • Reading a trace without reading code
  • Allow, block and escalate controls
  • Monitoring, incident management and kill switches
Lab the governance trace lab, reading allow, block and escalate decisions against a synthetic employee policy
09
Day 2 · Module

People, Change and the AI-Ready Organisation

  • Workforce transformation and talent strategy
  • Role redesign and task reallocation
  • Human and AI teams
  • Capability building across functions (AI fluency, prompt engineering, agent skills)
  • Trust, transparency and resistance
  • Communicating AI change to employees, customers and regulators
  • Preparing the organisation for continuous change
Hands-on exercise the Role Redesign Matrix and Communications Plan for one affected function
10
Day 2 · Module

Future Trends in AI

  • Agentic AI, multimodal models and what comes next
  • How AI will reshape industries over three to five years
  • Emerging methods:
    • Context engineering
    • Agentic retrieval-augmented generation (RAG)
    • Model Context Protocol (MCP)
    • Computer use and browser agents
    • Multi-agent systems
  • Signals to watch
  • Scenario planning for the AI horizon
Controlled group discussion which trends belong on participants' 12-month roadmaps
11
Day 2 · Module

The AI Review Board

  • Real-world AI successes and failures across sectors
  • Lessons from early adopters and industry leaders
  • The reviewer's brief (a deployed agent's pilot output, policies, run log)
  • Grounding, policy compliance and supporting evidence
  • Cost and reliability review
  • The go with conditions or no-go memo
  • Conditions, limits and review points
Case study analysis judging a deployed agent's pilot output and issuing a go or no-go memo
12
Day 2 · Module

Capstone: AI Strategy Proposal and 12-Month Roadmap

  • The capstone business challenge from participants' own organisations
  • The AI strategy proposal
  • The 12-month AI roadmap (quarterly initiatives, resource requirements, measurable outcomes)
  • Sequencing pilots, scale-ups and platform investments
  • The boardroom briefing
  • Executive presentation of capstone findings
  • Peer review and expert feedback
  • The ninety-day leadership action plan (next steps, priority use case, timeline, owners)
Personal action planning each participant's 12-month roadmap and ninety-day leadership action plan
Day 2 · Course closing

Course closing

  • Course debrief and key takeaways
  • Final Q&A
  • Official closing ceremony and award of certificates
  • Group photo
Our training methodology

Three frameworks behind every programme.

Whatever programme you choose, it follows three proven instructional frameworks, from design to delivery to evaluation.

Delivery

TEA™ Delivery Framework

  • T Theory, core concepts & frameworks
  • E Examples, live demos & case studies
  • A Application, hands-on exercises & practice

Our signature approach structures every module into three phases for maximum retention and practical application.

Design

ADDIE Instructional Design

  • A Analyse, assess learner needs
  • D Design, structure the learning path
  • D Develop, build materials & activities
  • I Implement, deliver the programme
  • E Evaluate, measure outcomes & refine

The industry-standard model for course design and learning alignment.

Evaluation

Kirkpatrick Model

  • L1 Reaction, participant satisfaction
  • L2 Learning, knowledge & skills gained
  • L3 Behaviour, on-the-job application
  • L4 Results, business impact & ROI

The globally recognised four-level framework for measuring training effectiveness, from initial reaction to long-lasting post-training effects.

Upcoming sessions

Choose your date.

Open-enrolment dates below. Board-level sessions are almost always delivered as private engagements, schedule a TNA call and we will propose a tailored executive programme within 48 hours.

Date
Format
Duration
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What every participant gets

You keep everything.

Every delegate leaves with working deliverables, not just a certificate. These are the frameworks you will use in your next board meeting.

AI opportunity matrix

A completed 2x2 matrix plotting your organisation's AI initiatives by feasibility and strategic impact.

12-month AI roadmap

A quarterly roadmap with initiatives, resource requirements, and measurable outcomes for your organisation.

Governance framework

Policy templates, risk frameworks, and decision rights aligned to the EU AI Act and global standards.

Boardroom briefing deck

A ready-to-adapt slide template to brief your board, executive committee, or investment committee on your AI strategy.

STOA certificate

Certificate of Completion plus guided pathway to the Google AI Essentials credential.

30-day executive support

Post-programme access to the instructor for strategy review, roadmap validation, and stakeholder briefings.

Ways to attend

Public, in-house, or custom.

Three engagement modes. Public sessions run on fixed dates. In-house and custom are scoped on a TNA call.

Public

Open-enrolment cohort

Live online sessions on the dates listed above. Book a single seat or send a small group of up to four. Best for individual leaders who want to learn alongside peers from other organisations.

See dates above →

In-house

Private team programme

A closed cohort of 8 – 25 leaders from one organisation. Format and duration are decided on the TNA call: live virtual or onsite, 1/2 to 5 days. Every case study rebuilt around your business.

Schedule a TNA call →

Custom

Long-term engagement

For multi-cohort upskilling programmes, recurring executive briefings, board sessions, or rollouts across regions. Scope, sequence, format, and pricing all shaped on the TNA call. Best when one programme is not the answer.

Schedule a TNA call →

Training catalogue

104 courses in nine families, overview level, methodology up front.

Download the catalogue
Lead the conversation

Stop being briefed on AI. Start setting the strategy.

Join the next open session or commission a private engagement for your leadership team. Custom proposal within 48 hours. Delivery in as little as three weeks.