Core Programme · Module I of CEAL

Generative AI & prompt engineering.

From AI fundamentals through to advanced prompt engineering and real-world application. Participants leave with a personal prompt library, tested workflows, and the C.L.E.A.R. framework mastered on their own work scenarios.

9 modules 60%+ hands-on 1 – 2 days All levels STOA certified
[ andrej_karpathy_portrait ]
Why this programme exists
"A failure to claim the 10X boost from AI feels decidedly like a skill issue."
Andrej Karpathy · OpenAI co-founder · December 2025
Programme overview

What this programme covers.

This programme takes participants from AI fundamentals through to advanced prompt engineering and real-world application. It combines the history and science behind generative AI with practical, hands-on skills that drive immediate workplace productivity.

Every module follows the TEA™ delivery framework: Theory, Examples, Application. Participants do not just learn concepts. They practise them on their actual work during the session.

By the end, every participant has a personal prompt library of 15 – 20 tested prompts for their specific role, hands-on experience across multiple AI platforms, and the confidence to evaluate AI output quality for any task.

Who should attend

  • Professionals across all departments and functions
  • Team leads and managers driving AI adoption
  • L&D professionals building AI capability
  • Anyone who wants to use AI effectively at work
  • No technical background required

Learning outcomes

  • Master the C.L.E.A.R. prompt engineering framework
  • Build a personal prompt library for your role
  • Evaluate AI outputs for accuracy, bias, and quality
  • Apply advanced techniques: CoT, few-shot, multi-step
  • Leave with tested workflows you use from day one
Programme outline

Nine modules. Sixty percent hands-on.

Each module follows the TEA™ framework — twenty percent theory, twenty percent examples, sixty percent hands-on application on your own work scenarios.

01
Module

Introduction to Generative AI

History of AI, scaling laws, competitive landscape, how LLMs work, key terminology every professional needs.

02
Module

Foundations of Generative AI

Transformer architecture, tokens, context windows, temperature settings, comparing models, introduction to C.L.E.A.R.

03
Module

Advanced Prompt Engineering Techniques

Zero-shot, one-shot, few-shot, multi-shot prompting. Chain-of-thought and zero-shot CoT techniques.

04
Module

Advanced Prompt Strategies

Multi-step prompting, tree of thought, meta prompting, multi-modal prompting, agentic prompting.

05
Module

Ethical AI & Responsible Prompt Engineering

Bias detection, privacy considerations, governance frameworks, responsible use guidelines, regulatory landscape.

06
Module

Evaluating AI Outputs

Critical evaluation methods, identifying hallucinations, interpretability, quality benchmarks, building confidence.

07
Module

Use Cases & Applications

AI for productivity, writing, data analysis, tables, notes, IT support, vibe coding, vibe flowcharting.

08
Module

Scaling Generative AI

Team adoption strategies, organisational prompt libraries, integration planning, ROI measurement, change management.

09
Module

Operationalising & Future-Proofing

Personal AI toolkit, maintaining prompt libraries, staying current, AI agents introduction, action planning.

Proprietary framework

The C.L.E.A.R. prompt engineering framework.

Our signature methodology for structured AI prompting. Taught across every STOA programme, it works across any AI platform and any professional role.

C

Command

Define the task clearly. Persona, format, and specificity markers.

L

Layer

Add context, constraints, and scope. Role, audience, tone, boundaries.

E

Examples

Show what good output looks like. Two to five references work best.

A

Assess

Evaluate the output critically before using it. Facts, tone, completeness.

R

Refine

Iterate through follow-up prompts. Two to three rounds is normal.

Delegate feedback

From a recent session.

[ ali_razza_portrait ]
"You have given me a different perspective on what AI is."
Ali Razza
Data Manager, Volkswagen Group
Read all 30+ delegate testimonials →
Upcoming sessions

Choose your date.

Open-enrolment dates below. Need a private session for your team? Schedule a TNA call — custom proposal within 48 hours, delivery in as little as three weeks.

Date
Format
Duration
Price
Availability
14 – 15 April 2026
Live Online
2 days
$1,299
8 seats remaining
19 – 20 May 2026
Live Online
2 days
$1,299
12 seats available
16 June 2026
Live Online
1 day intensive
$799
15 seats available
On request
In-Person or Hybrid
1 – 2 days
Custom
Private team programme
What every participant gets

You keep everything.

No vendor lock-in, no paywalled materials. Every delegate leaves with the working files, the templates, and the post-programme support to actually use them.

Personal prompt library

8 – 12 tested prompts built during the session on your actual work scenarios.

Templates & dashboards

Dashboards, workflow templates, and evaluation frameworks ready to use.

Learning materials

Full soft copy of all session materials, handouts, and reference guides.

STOA certificate

Certificate of Completion plus a guided pathway to the Google AI certificate.

30-day support

Post-programme Q&A availability and implementation guidance.

Lifetime updates

Access to updated prompt libraries and resources as AI tools evolve.

Delivery options

Choose how your team learns.

In-Person

Instructor-led on-site

Delivered at your offices or venue. Maximum engagement for teams of 8 – 25 participants. All exercises use your team's actual work scenarios.

Live Online

Virtual instructor-led

Real-time delivery via Zoom, Meet, or Teams. Interactive breakout rooms, same content depth as in-person. Ideal for distributed teams.

Hybrid

Blended approach

Combine in-person and virtual sessions. Flexible scheduling across time zones. Pre-work materials and follow-up resources included.

Ready to start

Give your team the AI skills that actually stick.

Join the next open session or book a private programme for your team. Custom proposal within 48 hours. Delivery in as little as three weeks.